Use Communication to realize social Change

A big part of addressing global issues like the environment, human rights and poverty reduction requires addressing people’s behaviour and the way we live. Communication is vital in changing social processes and behaviour. The specialization Communication and Media equips you with the skills to develop, implement and evaluate communication and media strategies to do just that – using communication to realize social change.

You also learn how to stimulate cooperation between different stakeholders, like governmental bodies, NGO’s and companies, in addressing social issues and local, national or international levels.

Key issues

Communication & Media is very broad. We focus on issues such as social change, public opinion, cross media and developments in the media sector, freedom of speech and access to information.

See what students say about the specialization Communication & Media

Career opportunities with a BBA in Communication & Media

When you enter the work field as a junior project manager you can work as campaign coordinator, communication manager or social change consultant in international organisations, governmental organisations and NGO’s.

Read more about career opportunities

Lecturers with international experienceLecturers with international experience

Our lecturers have so much to offer you: All our lecturers incorporate their work experience in the courses they teach. They all have impressive careers to draw from and students benefit from this enormously. Read more about our lecturers:

Liesbeth Rijsdijk

LiesbethRijsdijk‘I worked for four years with UNESCO in Western Pacific Samoa managing projects in media and communication. I worked in Central Asia with UNAIDs on HIV prevention issues and projects. From there I moved on to working for the Dutch Ministry of Justice in the Child Protection department. In 2003 I wanted to get into the classroom and started working at Windesheim University of Applied Sciences as a lecturer within the Communication programme and now at Windesheim Honours College.’




Kersti Wissenbach

KerstiWissenbach‘I am holding a MSc degree in international development studies from the International School of Humanities and Social Sciences (University of Amsterdam), and a degree in communication and media sciences, political sciences and sociology from Heinrich-Heine University (Düsseldorf, Germany).

I researched the impact of community media on democratization processes of rural communities in Ghana before I worked as project strategist for the Dutch social design organization Butterfly Works, where I have developed and implemented citizen advocacy strategies, toolkits and research methodologies as well as human rights campaigns working with organizations such as Amnesty International and Oxfam Novib and their local counterparts. Currently, I am working as a campaigner on open government data, civil liberties, and aid transparency for the human rights organization Access Info Europe. I am working with a strong focus on citizen advocacy and participative development.’

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